{"id":17762,"date":"2025-02-25T10:34:30","date_gmt":"2025-02-25T02:34:30","guid":{"rendered":"https:\/\/www.fia-china.com\/?p=17762"},"modified":"2025-02-25T10:37:26","modified_gmt":"2025-02-25T02:37:26","slug":"2025%e9%a3%9f%e5%93%81%e9%a5%ae%e6%96%99%e6%96%b0%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/www.fia-china.com\/newspress\/archives\/17762","title":{"rendered":"2025\u98df\u54c1\u996e\u6599\u65b0\u8d8b\u52bf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17762\" class=\"elementor elementor-17762\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f016e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1f016e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae83fa8\" data-id=\"ae83fa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63031bf elementor-widget elementor-widget-text-editor\" data-id=\"63031bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>01.<\/strong><strong>\u5927\u80c6\u7684\u5168\u7403\u98ce\u5473\u53e0\u52a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c706aa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c706aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); letter-spacing: 0.25px;\"><span style=\"font-family: 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class=\"elementor-element elementor-element-e52e5e3 elementor-widget elementor-widget-text-editor\" data-id=\"e52e5e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>02.<\/strong><strong>\u53d8\u5316\u5e26\u6765\u7684\u4e0d\u65ad\u521b\u65b0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e97e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"45e97e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section><\/section><section>\u53d7\u5168\u7403\u5c40\u52bf\u53d8\u5316\u4e0e\u73af\u5883\u53d8\u5316\u7684\u5f71\u54cd\uff0c\u8bb8\u591a\u4ea7\u54c1\u7684\u6210\u5206\u914d\u65b9\u90fd\u6709\u6240\u53d8\u5316\u3002\u8fd9\u79cd\u73af\u5883\u5bfc\u81f4\u7684\u4e0d\u786e\u5b9a\u6027\u4e5f\u4e3a\u521b\u65b0\u63d0\u4f9b\u4e86\u673a\u4f1a\uff0c\u5982\u5f00\u53d1\u9002\u5e94\u6027\u66f4\u5f3a\u7684\u66ff\u4ee3\u54c1\uff0c\u4ee5\u66ff\u4ee3\u53ef\u53ef\u3001\u5496\u5561\u548c\u6a44\u6984\u6cb9\u7b49\u6c14\u5019\u654f\u611f\u4f5c\u7269<sup>1<\/sup>\u3002<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u6d88\u8d39\u8005\u4e5f\u5bf9\u6c14\u5019\u4e0e\u73af\u5883\u7684\u53d8\u5316\u66f4\u4e3a\u654f\u9510\uff0c\u73af\u4fdd\u610f\u8bc6\u4e5f\u6b63\u5728\u4e0d\u65ad\u589e\u5f3a\uff0c\u8fd9\u63a8\u8fdb\u4e86<strong>\u8d85\u7b80\u5305\u88c5\/\u65e0\u5305\u88c5\u7684\u8d8b\u52bf<\/strong>\uff0c\u4ee5\u53ca<strong>\u5e9f\u5f03\u539f\u6599\u7684\u518d\u56de\u6536\u4e0e\u518d\u5229\u7528\u3002<\/strong>\u57282024\u5e74\uff0c\u679c\u76ae\u96f6\u98df\u3001\u8c46\u6e23\u4e0e\u9ea6\u7cdf\u997c\u5e72\u3001\u5496\u5561\u6e23\u5305\u88c5\u7b49\u8d70\u5165\u4e86\u66f4\u591a\u4eba\u7684\u89c6\u91ce\uff0c<strong>\u9884\u8ba1\u57282025\u5e74\u4f1a\u6709\u66f4\u591a\u53ef\u5faa\u73af\u4e0e\u53ef\u518d\u5229\u7528\u7684\u4ea7\u54c1\u51fa\u73b0\u3002<\/strong><\/p><\/section><section><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c876b elementor-widget elementor-widget-text-editor\" data-id=\"f8c876b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>03.\u9002\u5408\u81ea\u5df1\u7684\u6700\u4f73\u517b\u751f<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6354b1b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6354b1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section><\/section><section>\u5927\u5065\u5eb7\u70ed\u6f6e\u4ecd\u76db\uff0c\u4f46\u968f\u7740\u5065\u5eb7\u610f\u8bc6\u7684\u63d0\u5347\uff0c\u6d88\u8d39\u8005\u6b63\u5728\u66f4\u4e3a\u7cbe\u51c6\u5730\u9009\u62e9\u5065\u5eb7\u4ea7\u54c1\u3002\u4e2a\u6027\u5316\u8425\u517b\u65b9\u6848\u66f4\u52a0\u53d7\u5230\u6b22\u8fce\uff0c\u5c24\u5176\u5728<strong>\u6d88\u5316\u5065\u5eb7\u3001\u5973\u6027\u5065\u5eb7\u3001\u60c5\u7eea\u8c03\u8282\u4ee5\u53ca\u673a\u80fd\u8868\u73b0<\/strong>\u7b49\u5173\u952e\u9886\u57df\u5907\u53d7\u5173\u6ce8\uff0c\u5982<strong>\u9488\u5bf9\u6027\u7684\u591a\u529f\u80fd\u8f6f\u7cd6\u3001\u6dfb\u52a0\u591a\u91cd\u7ef4\u751f\u7d20\u7684\u996e\u6599<\/strong>\u7b49\u7b49\u3002<p><strong>\u6d88\u5316\u5065\u5eb7\u7684\u70ed\u6f6e\u4e5f\u540c\u6837\u4e0d\u5bb9\u5c0f\u89d1\u3002<\/strong>\u76ca\u751f\u83cc\u3001\u76ca\u751f\u5143\u6216\u8005\u81b3\u98df\u7ea4\u7ef4\u6dfb\u52a0\u6210\u4e3a\u8fd9\u4e2a\u8d8b\u52bf\u4e2d\u7684\u5173\u952e\u3002Innova\u5168\u7403\u65b0\u54c1\u6570\u636e\u5e93\u663e\u793a\uff0c\u6709\u76ca\u6d88\u5316\u5065\u5eb7\u7684\u4ea7\u54c1\u5b9e\u73b0\u4e86<strong>8%<\/strong>\u7684\u5e74\u5747\u589e\u957f\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u901a\u8fc7\u8865\u5145\u7ea4\u7ef4\u548c\u76ca\u751f\u83cc\u7b49\u6765\u4f18\u5316\u81ea\u8eab\u5fae\u751f\u7269\u7fa4\uff0c\u4ee5\u63d0\u5347\u80a0\u9053\u5065\u5eb7<sup>2<\/sup>\u3002\u9664\u57fa\u672c\u7684\u4e73\u5236\u54c1\u3001\u7cd6\u679c\u4ea7\u54c1\u5916\uff0c\u53d1\u9175\u98df\u54c1\u5982\u5eb7\u666e\u8336\u548c\u5f00\u83f2\u5c14\uff0c\u4ee5\u53ca\u6dfb\u52a0\u6709\u76ca\u80a0\u9053\u5065\u5eb7\u6210\u5206\u7684\u997c\u5e72\u4e0e\u4e2d\u5f0f\u7cd5\u70b9\u4e5f\u6210\u4e3a\u6d88\u8d39\u8005\u65b0\u5ba0\u3002<\/p><\/section><section><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd58b2 elementor-widget elementor-widget-text-editor\" data-id=\"0bd58b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>04.<\/strong><strong>\u6c38\u6052\u7684\u4f20\u7edf<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640f2e1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"640f2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section><\/section><section>\u5728\u4e00\u4e2a\u6d88\u8d39\u8005\u504f\u597d\u4e0d\u65ad\u53d8\u5316\u7684\u4e16\u754c\u91cc\uff0cFMCG Gurus 2025\u5e74<strong>\u201c\u6c38\u6052\u7684\u4f20\u7edf\u201d \u8d8b\u52bf<\/strong>\u51f8\u663e\u4e86\u6000\u65e7\u548c\u6587\u5316\u9057\u4ea7\u7684\u6301\u4e45\u5438\u5f15\u529b\u3002\u8fd9\u4e00\u8d8b\u52bf\u8fce\u5408\u4e86\u4eba\u4eec\u5bf9\u66f4\u7b80\u5355\u65f6\u4ee3\u7684\u6e34\u671b\uff0c\u63d0\u4f9b\u5524\u8d77\u56de\u5fc6\u548c\u5e86\u795d\u6587\u5316\u6839\u6e90\u7684\u4ea7\u54c1\u3002\u590d\u5174\u4f20\u7edf\u662f\u8fde\u63a5\u8fc7\u53bb\u548c\u73b0\u5728\u7684\u6865\u6881\uff0c\u5f3a\u8c03\u6587\u5316\u9057\u4ea7\u3001\u5de5\u827a\u548c\u4eba\u4eec\u6240\u719f\u6089\u98ce\u5473\u7684\u8212\u9002\u60c5\u611f\u3002\u8fd9\u4e00\u8d8b\u52bf\u5f15\u8d77\u4e86\u6d88\u8d39\u8005\u7684\u5171\u9e23\uff0c\u4ed6\u4eec\u5728\u4e0d\u53ef\u9884\u6d4b\u7684\u4e16\u754c\u4e2d\u5bfb\u6c42\u771f\u5b9e\u6027\u548c\u8fde\u7eed\u6027<sup>3<\/sup>\u3002\u00a0<p>\u6000\u65e7\u5bf9\u98df\u54c1\u548c\u996e\u6599\u7684\u9009\u62e9\u6709\u5f88\u5927\u5f71\u54cd<strong>\u3002\u6700\u8fd1\u7684\u6570\u636e\u663e\u793a\uff0c40%\u7684\u6d88\u8d39\u8005\u559c\u6b22\u6000\u65e7\u53e3\u5473<sup>4<\/sup>\u3002<\/strong>\u6b64\u5916\uff0c59%\u7684\u4e9a\u592a\u5730\u533a\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u53d7\u5230\u201c\u719f\u6089\/\u503c\u5f97\u4fe1\u8d56\/\u65e0\u98ce\u9669\u201d\u611f\u89c9\u7684\u5f71\u54cd<sup>5<\/sup>\u3002<\/p><p>\u5982\u4f7f\u7528\u66f4\u5065\u5eb7\u539f\u6599\u7684\u8001\u54c1\u724c\u82cf\u6253\u997c\u5e72\u3001\u76d0\u6c34\u68d2\u51b0\u3001\u6a58\u5b50\u6c7d\u6c34\u7b49\u4ea7\u54c1\uff0c\u91cd\u65b0\u8fdb\u5165\u4eba\u4eec\u7684\u89c6\u91ce\u83b7\u5f97\u5173\u6ce8\u3002<\/p><p><strong>\u201c\u6c38\u6052\u7684\u4f20\u7edf\u201d 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class=\"elementor-element elementor-element-b5959f1 elementor-widget elementor-widget-text-editor\" data-id=\"b5959f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>06.\u53d8\u5316\u5e26\u6765\u7684\u4e0d\u65ad\u521b\u65b0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ffced elementor-widget elementor-widget-text-editor\" data-id=\"29ffced\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); letter-spacing: 0.25px;\"><span style=\"font-family: 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class=\"elementor-element elementor-element-49f8555 elementor-widget elementor-widget-text-editor\" data-id=\"49f8555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u53c2\u8003\uff1a<\/p><p>[1]2025\u5168\u7403\u98df\u54c1\u8d8b\u52bf\uff1a\u690d\u7269\u57fa\u3001\u7279\u533b\u3001AI\u3001\u518d\u751f\u3001\u8fb9\u89d2\u6599\u3001\u8ba2\u98df\u5236\u2026\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e188b7 elementor-widget elementor-widget-text-editor\" data-id=\"6e188b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[2]2025\u5e74\u5168\u7403\u98df\u54c1\u996e\u6599\u5341\u5927\u8d8b\u52bf\u53d1\u5e03<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a664e elementor-widget elementor-widget-text-editor\" data-id=\"61a664e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[3]Kehoe K. FMCG Gurus announces their Top Ten Trends for 2025 &#8211; FMCG Gurus [Internet]. FMCG Gurus. 2024.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-562d1de elementor-widget elementor-widget-text-editor\" data-id=\"562d1de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[4]Spreengo S. Nostalgic \ufb02avors trend upward as consumers seek comfort &#8211; Flavorchem [Internet]. Flavorchem. 2021.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ebebb elementor-widget elementor-widget-text-editor\" data-id=\"f1ebebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[5]Retail Asia. When nostalgia hits: APAC F&amp;B brands bank on throwback marketing [Internet]. 2023 [cited 2025 Jan 6].\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e272e elementor-widget elementor-widget-text-editor\" data-id=\"86e272e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[6]Plant Based Food Statistics &#8211; Size &amp; Growth 2023 [Internet].\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1537e0 elementor-widget elementor-widget-text-editor\" data-id=\"b1537e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>[7]NeuroLaunch.com. Gut-Brain-Skin axis: the hidden connection between digestive health, mental wellbeing, and skin condition [Internet]. NeuroLaunch.com. 2024.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82b1f9 elementor-widget elementor-widget-text-editor\" data-id=\"e82b1f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u6587\u7ae0\u6765\u6e90\uff1a\u5fb7\u6bd5\u6b27<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2025\uff0c\u5168\u7403\u98ce\u5473\u878d\u5408\u3001\u73af\u4fdd\u521b\u65b0\u3001\u4e2a\u6027\u5316\u517b\u751f\u3001\u4f20\u7edf\u590d\u5174\u3001\u690d\u7269\u57fa\u5347\u7ea7\u4ee5\u53ca\u7f8e\u5bb9\u98df\u54c1\u5c06\u6210\u4e3a\u98df\u54c1\u996e\u6599\u884c\u4e1a\u65b0\u8d8b\u52bf\u2026\u2026<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[59,140,631,187,696,797,19,31,795,24,23,725,445,796,654],"class_list":{"0":"post-17762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-newspress","7":"tag-fia","9":"tag-631","10":"tag-187","11":"tag-696","12":"tag-797","13":"tag-19","14":"tag-31","15":"tag-795","16":"tag-24","17":"tag-23","18":"tag-725","19":"tag-445","20":"tag-796","21":"tag-654","22":"entry"},"_links":{"self":[{"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/posts\/17762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/comments?post=17762"}],"version-history":[{"count":6,"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/posts\/17762\/revisions"}],"predecessor-version":[{"id":17768,"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/posts\/17762\/revisions\/17768"}],"wp:attachment":[{"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/media?parent=17762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/categories?post=17762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fia-china.com\/wp-json\/wp\/v2\/tags?post=17762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}